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Why Raleigh?

Todd Olson // November 2, 2017

Why Raleigh? It’s a question I get often when I share where Pendo is headquartered. I wish I had created an exhaustive spreadsheet and/or poll evaluating many cities and picked Raleigh on a set of conditions representing an optimal place to create a company. The truth is that I was recruited to Raleigh in 2001 by another great technology company that simply happened to be based here. Today, my family is firmly embedded in the community and have no interest in leaving. That’s why I’m here (and ultimately why Pendo is here).

These early questions admittedly made us a bit self-conscious about our location. Oddly, we had a San Francisco address on our website in 2014 — an address I had never seen or visited.  It was for optics, and candidly it was inauthentic. It felt bad to me. So in our rebranding, we removed this and embraced our hometown in our branding. Our customers had shared that our Southern hospitality made us unique amongst their partners and was seen as a strength — not a weakness.

Raleigh is part of the broader Raleigh-Durham-Chapel Hill region (our airport is Raleigh-Durham) and is also referred to as Research Triangle or RTP. I’ll use RTP for this article for simplicity. RTP is an awesome place to start and run a company. If you did create a spreadsheet with criteria, RTP would rank very highly. It’s no coincidence that multiple outlets, Huffington Post and NYT, ranked Raleigh among the top locations for Amazon’s HQ2.

Here are my top reasons to be in the Triangle:

It’s likely ironic that I’m authoring this post as I travel across the country to the Bay Area — my 2nd of 3 consecutive weeks of travel there. Also, Pendo has opened an office in San Francisco in August that now employs 6 full-time employees. I’m a big believer that you can start a company anywhere. And if you are in the technology industry at some point you will likely want and need a presence in the Bay Area.  


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