Pendo Announces a Free Version of its Product Experience Platform for Early Stage and Startup Companies
New offering extends enterprise-grade product analytics and guidance to help early stage companies accelerate product-market fit
Raleigh, NC – June 8, 2017 – Pendo, a data-driven platform that helps software companies deliver exceptional customer experiences in their products, today announced the availability of a free version of its platform for early stage and startup companies. The new version allows software products with less than 100 monthly active end users unlimited usage of Pendo to track user behavior, capture feedback, and provide contextual help inside their applications.
The ability to measure product usage and collect user feedback is especially important for new products that are attempting to achieve product-market fit. According to the Startup Genome Project, start-ups need 2 – 3 times longer to validate their markets than most founders expect. Pendo can shorten this time by bringing together detailed quantitative insights into product usage, and timely qualitative feedback from early adopters.
The new free offering extends enterprise-grade product analytics and guidance to new companies and products as they test and validate their market assumptions. With Pendo companies can:
- Capture all user behavior. Pendo’s analytics show which features customers use, how much time they spend in the product, trends over time, and aggregate results across accounts, users, and custom segments.
- Collect high-quality feedback. Pendo captures user feedback directly in the product to help understand the “why” behind their behavior. Reaching users in the application results in more relevant feedback and higher response rates.
- Provide personalized guidance in the product. Pendo allows companies to highlight new features, provide help, and drive specific user behaviors through targeted in-application messages.
“Pendo will help us onboard new customers faster, provide them with more resources, track adoption, and identify key areas for product enhancement,” said Kayla Murphy, Director of Customer Success at Trustfuel, a fast-growing customer success start-up. “The best part is that Pendo makes this a breeze for non-technical users like myself. The free offering provides really powerful capabilities that will scale with us as we grow.”
“As a startup, you’re moving as quickly as you can,” said Pendo CEO Todd Olson. “It’s really frustrating to have to take up development time on data and reporting because there aren’t good tools available to you. Our mission is to improve everybody’s experiences with software, and it’s really gratifying to offer an enterprise-class solution to the startup community.”
Pendo was founded in 2013 by former product managers that have experienced the joys and challenges of creating great products at companies like Rally, Google, Cisco, and Red Hat, among others. With a powerful analytics and guidance platform designed to help companies understand and influence how users interact with their software applications, Pendo is on a mission to improve society’s experiences with software. For more information, visit: www.pendo.io