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10 Tips on B2B SaaS

Building a new B2B SaaS product comes with its own set of unique challenges. And like bugs on a windshield, the faster you go, the faster it seems that things start cluttering up your vision. It’s important to take a deep breath, step back and evaluate where you are (and how far you’ve come.) The industry, your customers, and the nature of SaaS are constantly adapting, and so should your product.

“The desire for safety stands against every great and noble enterprise .”— Tacitus

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Crack open a fresh notebook. Here are a few tips to get you thinking…

Building a new product and a new company can be a struggle but we wouldn’t miss it for the world. Entrepreneurs are simply problem solvers at heart, but a tenacious sales strategy and enthusiastic customer success calls will only take your product so far. Giving teams the product and customer data they need to set and execute a successful strategy can really make the difference between guessing what’s right and knowing what’s right. Read how other product managers are seeing a significant 2x increase in revenue when teams have a data strategy in place. Data won’t solve all the challenges for a SaaS company, but it can clarify the issues you face.


That constant buzzing noise in your ears isn’t the drone of summertime mosquitoes. It’s the zippy click of John Cutler’s keyboard as he spins romantic tales of product love lost and found, and then lost and then found again. It’s like Days of Our Lives for product managers without all the glamour and hairspray. The above tips were excerpted from John’s Medium account where he writes about wrangling product, business, and life.


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