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Insights on product, users, and success.

Author: John Cutler

Product Success

Guidelines for Feature Releases

Many companies are shifting from big-bang feature releases to more gradual rollouts in which the feature is still being…

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In-Application Guides

Target, Target, Target

In the old joke, a musician lost on the streets of New York asks a stranger, “How do you get to Carnegie Hall?” The…

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Product Management

The Path and the Destination

I’d like to share a (hypothetical) story about a product dashboard to illustrate the need to differentiate the noise of…

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Product Management

We Are What We Learn

When I talk to teams about data and evidence-driven product development, I invariably encounter some fear and trepidation:…

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Product Management

Feature Adoption in the Real World

In your oddly-work-related dreams: “That new feature sounds great! We’ll roll it out right away and get you any feedback…

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Product Management

Product Trials and Data Tribulations

A product trial period is the time when sales teams have the greatest need to know what is going on between customer and…

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Onboarding

Silent Majority

Who are they? What do they want!? As we’ve written, B2B software presents some unique complications. Consider this – in…

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Onboarding

A Service Design Primer for Onboarding: Part 2

What does service design have to do with onboarding? As we mentioned in part I of this post, onboarding is a teaching,…

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Onboarding

A Service Design Primer for Onboarding: Part 1

Onboarding is a hot topic and it’s easy to get lost in the hype. Everyone—UX, customer success, sales, finance,…

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Analytics

Free Your Data! Banish Data Silos For Good

Data silos are a common problem in organizations. Incompatible tools (and often a dose of departmental territoriality) cause…

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Best Practices

Why Good Product Managers Practice Roadmap Strategy

Last month, I sat down with Jim Semick of ProductPlan to discuss his “Guide to Product Roadmaps” book, and to delve into…

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Product Management

10 Tips on B2B SaaS

Building a new B2B SaaS product comes with its own set of unique challenges. And like bugs on a windshield, the faster you…

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Product Management

Why You Should Be Lazy To Win

I often challenge teams with the following question: What would happen if you stopped building anything new? Just stopped?…

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Product Management

Manage UX Tasks With These Three Options

In my career I’ve heard this conversation play out over and over: Engineer: “Um, we have no idea what UX is even…

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Product Management

Focus On These 8 Things To Build Better Products

If you focus on these eight concepts you WILL build better products. It will not be easy, and it will not be instant.…

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Best Practices

12 Traits of a Powerful Product Vision

We tend to treat product vision as Tweet-length Mad Libs. They lack bite, resonance, and cohesiveness. It just feels like…

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Product Management

Your Product Is A Service

Your Product is … What defines product? Is it a list of features? Is it the functionality? How about the brand, packaging,…

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Onboarding

Onboarding, Progressive Disclosure, Memory and Your Brain

What is progressive disclosure? Progressive disclosure defers advanced or rarely used features to a secondary screen, making…

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Product Management

A Product Manager’s Tips for Time Management

Time management can make or break your career as a product manager. You are never “done.” There’s always more to do…

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Product Management

12 Core Competencies For Product Managers

Product Management is not magic. A college student asked me recently about product management “skills”. I thought for a…

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Product Management

Team Health Tracking Doesn’t Need a Fitbit

Team health is measurable I hear people talking all the time about “measuring” product development teams. Do we measure…

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Product Management

Clap If You Believe (In Personas) – Part 2

This is a continuation of our previous personas post from Senior Product Manager, John Cutler. Salience: Try new methods to…

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Product Management

Clap If You Believe (In Personas) – Part 1

An engineer once described a persona exercise as “theater camp.” I thought about that for a while and realized what she…

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Customer Success

50 Questions for Your B2B SaaS Customers

I’m going to jump straight in …. I’ve got a lot of customer interviews coming up in the next week (I blame in-app…

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